Community building with meaningful information and democratic idea-generation key to Web 2.0 at banks.

By Maria Bruno-Britz

November 21, 2008


Though many banks are just beginning to wrap their heads around the idea of Web 2.0, the concept will play an increasing role in determining the future competitive landscape. The key to success, according to executives from large banks that have been dabbling in the area, is that banks must have a clear idea of what Web 2.0 will do for the institution and its customers.

 
 

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